How to find and keep customers
Practical Action
Further information
Customer Service Articles, Hints, Free Book Excerpts, Bacal, R., undated. available at
http://expert.customerservicezone.com/artcs/index.htm
Designing and Using Questionnaires, Walonick, D.S., 2000, available at
www.philseflsupport.com/questionnaires.htm
Eleven ways to find customers, Attard, J., undated, available from Business Know
How, Attard Communications, Inc. available at
www.businessknowhow.com/startup/findcustomers.htm ,.
Finding and keeping customers, Anon, 2010, Microsoft Corporation at
www.microsoft.com/uk/smallbusiness/business-goals/find-customers/Default.aspx
Finding customers for your new business, Attard, J., undated, available at
www.businessknowhow.com/marketing/find-customers.htm.
Perfect Phrases for Customer Service: Hundreds of tools, techniques and scripts for
handling any situation, Bacal, R., 2005, McGraw Hill.
The Complete Manual of Small-scale Food Processing, Fellows, P.J., 2012. Practical
Action Publishing, in preparation.
Websites for fair trading organisations
European Fair Trade Association: www.european-fair-trade-association.org/
Fairtrade Labelling Organisations International: www.fairtrade.net
FLO-CERT: www.flo-cert.net/flo-cert/
International Resources for Fairer Trade: www.irft.org
Network of European Worldshops: www.crossing-borders-fair-trade.com/network-of-european-
worldshops.html
World Fair Trade Organisation: www.wfto.com/
This document was written by Peter Fellows for Practical Action, March 2012.
Practical Action
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Practical Action is a development charity with a difference. We know the simplest ideas can have the
most profound, life-changing effect on poor people across the world. For over 40 years, we have been
working closely with some of the world’s poorest people - using simple technology to fight poverty and
transform their lives for the better. We currently work in 15 countries in Africa, South Asia and Latin
America.
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